Zambelli Hospitality Brand Design partnered with Polidor to develop the branding strategy for D’Or Beach Bar, aiming to create a distinct identity that reflects its upscale offerings while maintaining a connection to the Polidor camp. The new brand, D’Or, embodies luxury, cosmopolitanism, and innovation, targeting customers seeking an elegant and sophisticated beach experience. Departing from typical beach bar symbolism, Zambelli Hospitality Brand Design drew inspiration from the ancient Roman sea goddess, Salacia, to evoke a sense of divine luxury and Mediterranean charm.